Let’s pretend that President-elect Biden asked me how should he answer the Monster who is not leaving the White House any time soon. The Secretary of State said today that there was no need for a transition, because Trump would be staying for another four years. We all know this is crazy town but those of us who were well-versed in crisis communication would tell you that there is something dangerous for all of us by allowing the Monster to craft the narrative. Which goes something like this: He won, and they are filing lawsuits, because if he hadn’t won, there wouldn’t be so many people supporting his effort to prove fraudulent voting. These people are Republican elected officials, political appointees, and people who voted for him. Should Biden allow the Monster to get away with more lies and false narratives?
Tonight Biden laughed at Pompeo, the Secretary of State for another 70 days. The Justice department, I don’t have to tell you. But the Monster is making very dangerous people in positions at the Defense Department. And further, Biden isn’t receiving the kind of international briefings that is usually given to the President-Elect. That in itself leaves the US exposed to some Despots and Thugs, friends of the administration who have depended on Trump not to make waves or change. Putin comes to mind, but there are others.
A few years ago, stop me if I have already told this story, Pamela Harriman called me to find out how she should comment on a supposedly scandalous book that was going to be released about her life. What I told her was not to comment at all because no matter what she said would be a problem. She took my advice and when asked what she thought about the book, she said, "no comment," and the book went away, Would I suggest to Biden that he was playing it exactly the right way by ignoring all the accusations of fraud? This is a tough one, because it is not in his DNA to be confrontational. But I don’t think you can allow the Monster to craft the narrative. In addition, People don’t want to think of the President-Elect as a wus. So he needs to do something. Maybe not himself, but he has some very strong message people, and surrogates. The Lincoln Project comes to mind as a possibility for crafting a Biden narrative, along with some very strong surrogates, like Obama and the Leaders of the Black churches and organizations.
This is not a matter of ignoring - this is a matter of laughing at the Monster. He hates to be ridiculed almost more than anything else. He is a fool, and that needs to be made clear to the American public. The rest of the world already knows it. Why is he not conceding? We know he hates to lose but there has to be something else. It’s all about the money. He is raising money for PACs, for his new Party, for his new movement. Since he never released his taxes, we have no idea if he has any private funds. My guess is he does not, and this intentional delay in conceding is because he needs the money, and really, there is no better platform than the White House to make a financial pitch. Let us not forget the man has no moral core, so this is a perfect scam, much like Trump University. (A deep dive on their new "Fund Raising to Fight Fraud" money operation makes it clear that almost none of that money goes to the Fraud Fight, it's going to Trump bill paying.)
Biden should keep doing what he’s doing, but the people who are communication experts should not let this pass. We need to take back the narrative, and craft a message that makes all these Republican yahoos look like the idiots they are. In one of my last blobs I disagreed with Vice President Biden, and said that the opposition is the enemy and it’s time for us to, as I said before, kick ass and take no prisoners. We won: we don’t need to be nice, its a waste of time. We're just sayin'....Iris