I learned today that one of my closest Udall campaign pals, (Mark Brand aka Moodle) passed away a year ago. It so sucks that I found out this late and in the Carter/Mondale Newsletter. You don't need to speak to Campaign friends even once a year. When you finally do you pick up where you left off. Years ago I wrote a story about us that I would like to share with our readers.
On the Road with Lekish and the Moodle.
There are those relationships that
you know might not be permanent, but do have real meaning. Sometimes they are important because
like summer romances or college infatuations they have no connection to real life. That does not make them
unimportant—quite the opposite.
They are very important because they give comfort and excitement to
individuals who are removed from their everyday, often ordinary lives.
Sometimes
these are romantic relationships but often they not. Either way they do provide memories that will last forever.
Such was the case with my friend Mark.
I
remember that room, everything was blue and tasteless. It was hard to work, be diplomatic and keep a straight
face. Mark was much better
at it then I. All I could think of
was Lekish - the imaginary character
my mother and her sisters referred us too whenever we had a request or a complaint. "Mommy", I need a new
Tiny Tears. Mine doesn't wet the
way its supposed too".
"Go
tell Lekish", she would respond.
"Mom, I need to use the car. It's not fair that you won't let
me."
"Tell
it to Lekish", she would reply. Who was this Lekish?
I
spent all my growing up years trying to figure out who he was and where I would find him. But now, standing here in this maze of
blue I finally knew. I was
Lekish.
For
months after I signed on the campaign,
I spent most of my time alone talking to myself or with Mark trying to get him to listen. On this occasion
he was negotiating entrances and exits with the man in charge of the
blue. Mark, who symbolically represented the
campaign for my family, had come to be known as the
Moodle. Seth, my then four year old son could not say
Mo Udall. He had never seen Mo Udall. All he knew was that I was always on the road with Mo Udall. He knew Mark,
and it seemed I was always going
somewhere with Mark.
He assumed Mark was also called Mo
Udall- or as Seth could only say, Moodle. And he would tell everyone, "Mommy is on the road with the Moodle".
"I'd like to use a different back
drop", I heard Mark
saying. "That
particular shade of green just doesn't look good on camera.
“ Maybe we could use an
American flag behind the
podium." I yelled
over.
We
had done this a million
times. We looked around. Asked
questions. Gave Advice. Made final decisions. Sometimes it was more fun than other
times but usually the job of Advanceman was pretty much the same. Find out everything. The how, what, when, and, where
of the candidates trip. Analyze it
and get the event into shape for the candidate.
I
always explain the job this way; Remember the last time you watched the
President on T.V. What did you see. There was the speakers platform. A backdrop behind
the speaker, a sound system
into which he was speaking, people on the
platform, people in the audience
holding signs, press people
strategically located in order to
have the best vantage
point for reporting on the event,
and balloons or some artifact to create excitement. What you didn't see was how the president and the press got to the
event. The security and
communication people who insured
to progress of the event
through equipment and
credentials. The diagrams
illustrating entrances,
exits and bathrooms. The hospital
and health people standing by in case of an emergency and all the work that
went into coordinating the
time, location, movements and
color of the event.
An event doesn't just happen. Once the decision is made to create an
event. The Advance team made
up of Advance people make it work.
And there we were Lekish
and the Moodle, creating an event that would be campaign and media
worthy.
"I love the blue plates and the blue table cloths, and the blue napkins,
and the blue plastic flowers.
I just don't like the pea
soup green of the backdrop"...
Moodle
was still trying to create an adequate visual. I knew he would do it even if it meant
appearing ten minutes before the candidate and changing it
ourselves. But he was still trying
the diplomatic route. I feel like
I forgot something. Have I
got everything I need?" I asked
Moodle. Advance people are
always doing mental check lists. "Do an equipment check". He never said
it aloud but I knew what he was thinking.
l. Soap. In case something like a goose neck mike or a podium chair squeeks. Also good for washing clothes in the
hotel bath tub when you don't have
time to send them out or find a laundromat.
2. A candle. In case
the fuses blow at the event the candle will help you to find the fuse box. Also very useful for greasing a mike or a chair if you
forget the soap.
3. Gaffers Tape. Preferably at room temperature so
it sticks
better.
4. Swiss Army
knife. With as many
attachments as possible, but especially a scissor, corkscrew and
can-opener. You will inevitably need one of them and will impress many
people with the mere
act of having it readily accessible. "No, green is my favorite color. I don't like the blue and green combined but that's personal
preference, I just don't think it
looks well behind the speaker.
Our candidate is terrible in green and it's probably the same for most of the other
candidates."
I was mentally sketching out the entrance
we would use for the
candidate. The one close to
the press or close to the VIP table?
What do you think Moodle?
“When
would he do one-on-one interviews, before or after he spoke? Got any suggestions Lekish?” he asked.
“Should we feed him before he arrives or after.
He'd probably want to eat so he
could have a drink and socialize afterward.
Do you agree Mood? Mood?” But he was halfway across the room chatting with the man in
blue.
"I'm
glad you see it my way",
Moodle was saying.
Yes I'll rent the flag. It will be great." Great, doesn't begin.... Are you ready to blow this pop stand
Lekish"?
"I sure am Moodle. We've got lots of things to do
today. I think it’s three or four
other events, including a fundraiser and a shrivel hit speech with the old cockers. We better get back on the road." We're just sayin.... Iris
1 comment:
A terrific tribute to Mark, Iris - and a great fun reminder of the fundamentals of being an "advance person".
Larry
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